Email Tracking? Friend or Foe?

Emaбаннер-3il tracking allows you to see if the person receiving your email has opened it or not.  In real estate, where prospects and leads are very private, this is a very good thing to have in place.  Email tracking, will track where other not the recipient has clicked/opened the email.  This is a process that happens in the background, therefore the recipient may not even be aware that their actions are being tracked.

By tracking your open rates and click through rates, you can determine who is an actively looking at what you are sending them.  This allows you to zero in on your focus and spend follow up time on those who deserve it the most. You may also be able to determine when a leads motivation or time line has changed, if there is a significant difference in their open rates.

By tracking the click through and open rates, it gives you insight into your clients needs, motivation and allows you to follow up with the best approach.

There are tons of email tracking systems, however the one most widely used by Real estate agents is Fabusend



Social Media Best Practices

Social media is an effective way to increase your brand awareness and potentially your transaction per year.  If done correctly, you will most definitely reap the benefits, however if you do it incorrectly, it can do more harm than good.

Before you go crazy with the postings and scheduling updates, ask yourself these questions.  This will help you come up with a viable plan of attack (so to speak).

  • What does your audience most like about you?
  • Who are you trying to target or reach?
  • Who do you want to do business with?
  • Are you easy to find on social media?
  • What are your competitors doing?
  • What do your clients expect of your brand?
  • Are you happy with their expectations? If not, how can you change their expectations?

Once you answer these questions, you will have a better idea or dare I say vision of how you would like to proceed.


Stay tuned for more social media best practices posts.


Who Likes Free Images? WE DO! So Where Can You Get Them?

For those of you who do online marketing, you know how much of a pain it can be to constantly have to pay for photos.   You may need a photo for your blog posts, your websites, an advertisement, etc.

I’m sure many of you know the sites you can use to find photos, but did you know there is a whole bunch of sites that you can use to download stock photos for FREEEEEEE!

We at Real Estate is Our Passion, love to make things as easy as possible for you guys. So here’s a list of free websites that you can use.  Many of these sites have great high res photos that can be used for business or for personal use.

1.  Pixabay













2.  Pexels










3. Unsplash














4. StockSnap














5. Gratisography – this site has very unique pictures with an artistic flair














6. Negative Space














**Note this article will constantly be updated as we remove and add in new website that have LOYALTY FREE PHOTOS for you to use.