The industry has changed so much over the course of the last few years. Potential sellers and buyers are now able to get more information online about the housing marketing than ever before. With the increase of buyer and seller “knowledge”, you have witnessed a direct increase in agent’s cutting their commission. Sellers will ask you to cut your commission because they don’t believe in the value of your services. Do you know what your value is? Do you know how to properly explain the value of your services and expertise to them?
If you don’t know how to explain your value, can you really expect them to know it?